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Research papers

Qualitative research companies as active partners in concept and product development processes

This paper is based on a project carried out in 2003 in which a new way of working more closely with qualitative research in early phases of product development was introduced by Amarillo Research & Consultancy to Carlsberg Sweden.The project was...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Fredrik Winell, Eva Hultman
Company: Amarillo Research & Consultancy AB
November 28, 2004
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Citation

Winell and Hultman (2004a, November 28). Qualitative research companies as active partners in concept and product development processes. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-companies-as-active-partners-in-concept-and-product-development-processes